Digital Marketing Services

Concepts

• marketing services
• newcastle
• keele university
• keele university wishes
• international markets
• digital marketing services
• institutional marketing
• campaign consultancy
• will design
• student journey

Location

Keele University Keele Staffordshire ST5 5BG

Description

Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors.

Total Quantity or Scope

The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives. The will design, development and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress. Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels.

Renewal Options

Expires initially on 30th September 2022 with options to extend for a further three thirteen months period

CPV Codes

• 79342000 - Marketing services

Indicators

• Bids should cover the whole contract.
• This is a recurring contract.
• Renewals are available.
• Professional qualifications are sought.
• Award on basis of price and quality.