AHDB Beef and Lamb Representative for Italy and Switzerland

Concepts

• switzerland
• public relations
• kenilworth
• italy
• lamb representative
• successful representative
• ahdb beef
• sales of british lamb
• ahdb exports
• central ahdb staff

Location

Italia: Italy and Switzerland

Description

AHDB Exports are looking for an Italian/English speaking representative to develop the Italian, Swiss and Maltese markets for British lamb and beef. This will be for the contract period of 1 year with the option to extend for a further 2 periods of 12 months each. The successful representative will be responsible for increasing sales of British lamb and beef in its totality. However, there will be a focus on added value cuts. The successful representative/agent will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market. There is a requirement for the Representative to live in Italy or Switzerland and evidence will be required, and must speak Italian and English.

Total Quantity or Scope

The representative/agent must be based or have a commercial office in Italy or Switzerland, and there is a likelihood that a yearly trip to Malta will be part of the requirement. Responsible for driving value and volume sales, the successful representative/agent will be expected to: • Liaise closely with the AHDB Exports team, agree and update on activities and provide the latest market intelligence and insight • Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets • Effectively maintain and build new relationships with relevant contact in the Italian market, and where appropriate work jointly with them to increase market exposure and demand for British lamb and beef • Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty • Act as a brand ambassador for British produce • Liaise with central AHDB staff in areas such as media, PR, and digital

CPV Codes

• 79416000 - Public relations services

Indicators

• Variant bids are not accepted.
• This is a one-off contract (no recurrence)
• Renewals are not available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **