Welcome Back Fund initiatives supporting local hospitality economy

LOT 1: ‘Welcome Back’ themed branding for town centres and local parades The London Borough of Hillingdon (‘LBH’) is looking to engage an imaginative and creative designer/ design team to create ‘Welcome Back’ concept branding for use within town centres and parades across the borough including lamp column banners, bunting, tote bags etc. incorporating ERDF and LB Hillingdon branding guidance. LBH’s Hillingdon Branding & Communication Guidelines gives clear guidance on how the Council’s branding should be used. The aim of the guide is to make the combined efforts of the LBH and supplier more effective. The LBH Town Centre Improvements Manager will ensure that the delivery partner(s) has a named contact within Corporate Communications to advise on marketing and publicity requirements. It is expected that this service will commence from 21 June 2021 for completion of branding sign off on or before 23 July 2021and further potential support as required up to February 2022.

• Value: £433K

Scope of the service LBH are looking for an experienced consultant/consultancy required to support small independent businesses in reopening safely and attracting visitors and residents back to enjoying spending time and money in the town centres and local parades. To achieve this, the scope of services is expected to include: 1. Organising a promotional event for each of the nine minor and local town centres between August 2021 up to February 2022; 2. Organising up to two promotional events within Uxbridge and the five district centres between August 2021 up to February 2022; 3. Delivering a tailored (short, sharp, non-accredited) Visual Merchandising programme to improve the appearance of shop fronts and provide a welcome across the town centres and parades; 4. Digital High Streets training to help small independent businesses across the town centres and parades adapt to on-line retail including click & collect and encouraging the increased use of film and social media to help businesses with more effective marketing. This will include promoting the businesses benefits for signing up to the Hillingdon Business Directory and Hillingdon First Card ; 5. Temporary ‘pop-up’ use and/or screening of prominent empty shops within the town centres, and 6. Compiling an overall Welcome Back promotional plan bringing together all elements of business support, programme of events and co-ordination across town centre, licencing, green spaces and corporate communications teams

• Value: £433K

The London Borough of Hillingdon is looking to engage with a supplier(s) to provide and maintain temporary street furniture such as parklets, planters and hand sanitisers within our town centres to support the safe reopening of High Streets from 26 July 2021 up to 28 February 2022. Initially this will be trialled in four town centres; Uxbridge, Eastcote, Ruislip and Northwood with the potential for future roll out within our other high streets and local shopping parades. The Council has undertaken consultation with businesses within these areas to ascertain what measures would be supported. Drawings detailing the results of the consultation along with possible locations for the intervention can be found in Appendices B - L (final quantities and locations will be confirmed before orders are placed)