British Council - Marketing Automation Programme

A Pipeline Notice
by BRITISH COUNCIL(THE)

Source
Contracts Finder
Type
Potential Contract ()
Duration
2 year
Value
£3M
Sector
TECHNOLOGY
Published
15 Jun 2021
Delivery
02 Aug 2021 to 01 Aug 2023
Deadline
n/a

Concepts

Location

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

The British Council is releasing this expression of interest with an intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online. 2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.

Total Quantity or Scope

YEAR: 2021/2022; BUDGET: 2,500,000.00 YEAR: 2022/2023; BUDGET: 500,000.00

CPV Codes

  • 72212480 - Sales, marketing and business intelligence software development services
  • 72212481 - Sales or marketing software development services
  • 72212482 - Business intelligence software development services

Indicators

  • Contract is suitable for SMEs.

Other Information

Bidders will be required to register on British Council`s e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil in order to take part in the tender process. Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return. Bidders will also be required to demonstrate their capability and `means of proof` will be required. These conditions are outlined in the ITT.

Reference

Domains