Brand Development for The Learning Institute

Concepts

• brand development for the learning institute
• learning institute
• marketing services
• the learning institute
• brand development
• professional development
• creation of brand video
• possible new brand name
• brand
• brand guidelines

Location

Description

The Learning Institute offers a range of undergraduate and masters degree courses, initial teacher training, apprenticeships and Continuing Professional Development (CPD) programmes. https://www.learninginstitute.co.uk/ The Learning Institute is one of the partner organisations of Westcountry Schools Trust. The objective of this work is to improve the way the organisation and our product areas appear to the public. The scope of work should include an in-depth amount of research and investigation to determine the focus of rebranding. We want our potential new customers to clearly understand who we are, what we're famous for and our points of difference. We would expect the supplier to meet with key stakeholders to shape the brand and clearly identify a way forward. Deliverables might include: • Possible new brand name • Positioning statement/slogan • Logo design/redesign • Creation of colour palette & brand guidelines • Website makeover including keyword SEO • Creation of brand video and product area videos plus social media edits • Audio identity for radio, streaming services etc • Creation of series of blogs

CPV Codes

• 79342000 - Marketing services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.