Digital and Social Media Agency Services (China)

Concepts

• advertising and marketing
• dundee
• uod
• social media agency services
• digital and social media agency services
• chinese social media platforms
• china
• full digital service
• marketing services
• consultancy services

Location

Description

The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service. China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities.

Total Quantity or Scope

The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service: - Specialist knowledge of new and existing Chinese social media platforms. - Experience of generating excellent return on investment from paid advertising on these platforms. - Experience of working for international brands, ideally some experience of working for education providers. - Provide advice on how to align our brand with Chinese social media platforms, adapting to Chinese culture, linguistics and user experiences. - Provide advice on the right platforms to use for individual campaigns and targets. - Experts in social media advertising, search engine marketing and programmatic. - Provide interim campaign reports and recommendations for changes to improve return on investment. - Provide detailed data reports at the end of individual campaigns and recommendations for future campaigns. - Provide and apply insights into new platforms and advertising opportunities. - Be experts at reaching specific target markets through detailed targeting according to age, income, interests etc, targeting prospective students, their parents and industry professionals. - Be experts at optimizing ad campaigns and driving results. - Provide advice on content that will resonate with these audiences, whilst also keeping content on brand. - Generate excellent results, using the right content and budget at the right time. - Assist us in developing a paid social media strategy and execute the agreed campaigns.

Renewal Options

Two optional extension of 12 months each. Maximum contract term 60 months (5 years)

CPV Codes

• 79340000 - Advertising and marketing services
• 79413000 - Marketing management consultancy services
• 79342000 - Marketing services

Indicators

• This is a recurring contract.
• Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=662880. The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx. Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. (SC Ref:662880) Download the ESPD document here: https://www.publiccontractsscotland.gov.uk/ESPD/ESPD_Download.aspx?id=662880