T20/33_Search Engine Optimisation (SEO)

A Contract Award Notice
by ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION

Source
Find a Tender
Type
Contract (Services)
Duration
not specified
Value
£236K
Sector
TECHNOLOGY
Published
28 Sep 2021
Delivery
not specified
Deadline
n/a

Concepts

Location

East Anglia:

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised.We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration.

Total Quantity or Scope

Over a 6 month period we would expect the following elements to be addressed:In terms of consultancy, the University requires:• Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel• Identification of key search terms which could aid visibility• Review of target landing pages and assess their ability to rank for target keywords• Identification of any content gaps• Advice on actions required to preserve SEO during projects such as content mergers and IA updates• Identify and prioritise influencers who could provide valuable backlinksFor page level optimisation we require the agency to:• Recommend and advise on target keywords• Provide ongoing on-page optimisation of agreed course keywords• Provide ongoing on-page optimisation of agreed support keywordsFor technical SEO checks we require:• Regular technical SEO check to maintain technical best practice• Advice on how to address and resolve any technical SEO issues• Advice on how to address Sitecore specific issuesFor Reporting we require the agency to:• Advise on appropriate tracking and measurement to determine success• Provide regular reports with agreed metrics to show progress and ROI• Reports summarising advice and strategies to improve SEO.

Award Detail

1 Anything Is Possible Media (Brighton)
  • Search Engine Optimisation
  • Reference: 024025-2021-ct20/33-1
  • Value: £235,748

Renewal Options

Option to extend for a further 24 months on a year by year basis

Award Criteria

price _

CPV Codes

  • 72316000 - Data analysis services
  • 72414000 - Web search engine providers
  • 72300000 - Data services

Indicators

  • Options are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

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