Evaluation of the additionality of the Birmingham Commonwealth Games 2022 Business and Tourism Programme - AWARD

A Contract Award Notice
by WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

Source
Contracts Finder
Type
Contract (Services)
Duration
31 month
Value
£340K-£345K
Sector
PROFESSIONAL
Published
13 Oct 2021
Delivery
01 Sep 2021 to 31 Mar 2024
Deadline
10 Jun 2021 12:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

The Business and Tourism Programme (BATP) seeks to maximise the benefits of the 2022 Birmingham Commonwealth Games to the UK and the region as a business, investment and tourist destination. A critical element of the evaluation of the BATP is an assessment of the additionality of the programme - i.e. the in-flows of investment and tourism to the UK and the West Midlands which are directly attributable to the programme, as distinct from those which would have happened anyway. While CRM and other management information systems will inform much of this assessment, this is not the case for the following key components of the Programme (i) marketing campaigns in key markets and associated promotional and communications activity, (ii) activities within the leisure tourism workstream which aim to attract additional visitors and spend to the region and (iii) the range of conferences and events to be staged at UK House, a high profile venue within the region. As a result these three pieces of research need to be commissioned to meet this requirement. The procurement has 3 distinctive components, namely: o Component 1- evaluation of marketing campaigns (perceptions research) with a budget of ?150,000 o Component 2 - evaluation of leisure tourism activities (visitor surveys) with a budget of ?80,000 o Component 3 - evaluation of UK House (research with UK House delegates) with a budget of ?114,500 The contracting entities are looking for a supplier that can deliver the whole suite of requirements from own resources and if internal capacity cannot be met from internal resources the contract can be subcontracted by the prime bidder or delivering a Consortium

Award Detail

1 Echo Research (Guildford)
  • Value: £344,000

CPV Codes

  • 79419000 - Evaluation consultancy services

Indicators

  • Contract is suitable for SMEs.
  • Contract is suitable for VCOs.

Reference

Domains