TEN-2122-012 Media-Buying Services

Concepts

• advertising services
• media-buying services
• provision of media-buying services
• unpaid social media
• advertising campaign
• long-term plan
• first phases
• email campaigns
• programmatic advertising programme
• test

Location

Description

Our requirement is for the provision of Media-Buying Services for a test-and-learn advertising campaign, to be executed and delivered via programmatic channels. This campaign may comprise up to three phases. Its objective is to encourage Nest pension-holders to activate their member account online. The first phases will run between December 2021 and February 2022. It will be a test-and-learn activity and will complement email campaigns as well as unpaid social media messaging. We foresee a programmatic advertising programme with a three-phased approach, building and expanding reach and conversion based on contextual learning and building lookalike profiles. Bidders should note that although our long-term plan is to progress to phases 2 and 3 of the campaign, we make no commitment to doing so. Any decision on whether to proceed with phases 2 and 3 will be determined by the quality and success of phase 1 of the campaign, and the results and learnings it generates, amongst other factors.

CPV Codes

• 79341000 - Advertising services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

The campaign's key performance measures will be CPM (cost per thousand impressions), CPC (cost-per-click) and CPA (cost per acquisition - acquisition is defined as a Nest member successfully completing activation at the back of engaging with the campaign). Interested bidders can view the RFP for this requirement by visiting Nest's e-tendering portal at https://nesttenders.bravosolution.co.uk/, then clicking "View current notices and opportunities". The full suite of documents for this requirement can be viewed via Nest's e-tendering portal: https://nesttenders.bravosolution.co.uk/ If your organisation already has an account on this portal, you will be able to view all the opportunity documents by logging in and accessing the attachments area. If your organisation does not have an account and you are interested in the requirement, you will need to register to view the documents. To register, please visit the link above, click "Register or Login" then choose "Click here to Register". The registration process takes less than 5 minutes. Once it is complete, you will be able to view the documents.