Multi-Media Marketing Campaign for 111 First - NHS Devon CCG

A Contract Award Notice
by NHS SCW CSU

Source
Contracts Finder
Type
Contract (Services)
Duration
3 month
Value
£25K
Sector
BUSINESS
Published
05 Nov 2021
Delivery
16 Apr 2021 to 15 Jul 2021
Deadline
17 Mar 2021 12:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Devon Clinical Commissioning Group have commissioned a Supplier to deliver a campaign which provides clear, targeted marketing and wide-ranging stakeholder engagement to impact public behaviour in the adoption of a '111 First' model of access to urgent care services across Devon. Audience The campaign will focus on people aged 18-40, with a particular focus on working men and parents of young children. Deliverables The Supplier / Agency will: 1. Supply key campaign messages These will: • Resonate with the target audience (parents and carers) • Explain the benefits of contacting 111 first • Be innovative and creative, providing something that is different enough to stand out from other health and care messages 2. Supply collateral for a multi-media campaign Early materials with key messages were developed for soft launch of the campaign (1 December 2020) Priority areas The campaign will cover Devon, Plymouth and Torbay.

Award Detail

1 Global Focus (Exeter)
  • Value: £25,000

CPV Codes

  • 79410000 - Business and management consultancy services

Indicators

  • Contract is suitable for SMEs.
  • Contract is suitable for VCOs.

Other Information

The contract value of this procurement is under the threshold that is subject to the full regime of current EU procurement legislation and governed by the Public Contracts Regulations 2015. Therefore, the rules of this Regime do not apply

Reference

Domains