Integrated Multi-Channel Influence Methods

A Contract Award Notice
by DEFENCE SCIENCE AND TECHNOLOGY LABORATORY

Source
Contracts Finder
Type
Contract (Services)
Duration
8 month
Value
£195K
Sector
PROFESSIONAL
Published
05 Nov 2021
Delivery
06 Oct 2021 to 31 May 2022
Deadline
01 Oct 2021 00:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

UK Defence has a requirement to understand how influence campaigns aimed at overseas audiences can be designed using all available communications channels and establish a synergy between online and offline channels in order to maximum audience reach and impact. Specifically this research aims to: 1. Identify strategies and evaluate that Defence can implement to most effectively design multi-channel influence campaigns aimed at overseas audiences comprising of both online and offline forms of communication. 2. Identify and develop robust measures of effect for both online and offline channels

Award Detail

1 Rand (Cambridge)
  • Value: £194,813

CPV Codes

  • 73000000 - Research and development services and related consultancy services

Other Information

SOR 20211029_R1000166781_RCloud_Tasking_Form_(Part B)-Redacted Version-O.docx Tasking Order Form RAND Europe - RCloud Tasking Form (Part C) v2_REDACTED.docx

Reference

Domains