Creative marketing (strategic)

Concepts

• marketing management
• bradford
• hanover group
• provision of a creative services agency
• creative marketing
• marketing services
• number of creative agencies
• effective marketing campaigns
• marketing teams
• marketing of anchors product portfolio

Location

Description

Anchor Hanover Group requires the provision of a creative services agency or agencies to support the marketing teams across its full product portfolio and recruitment activities. We want to develop more audience focused, targeted and, ultimately, effective marketing campaigns that help us deliver on sales, occupancy and recruitment targets. Currently, a number of creative agencies provide a range of services to Anchor. Our aim is to put in place an agency roster that will deliver required services across all our creative and campaign management needs. The deliverables may be subject to change and are as follows: - Integrated campaign planning, delivery and management - Advertising Creative - Digital Services - Strategic Marketing - Account services These elements will support the marketing of Anchors product portfolio: - Retirement properties for rent - Extra Care - Retirement Villages - Properties for sale - Care Homes In addition to the above, the successful agencies will also be required to provide services to target our potential workforce, helping us attract and retain talent. Anchor employ 10,000 staff with an voluntary annual turnover of 30%, the agency will be expected to provide expertise in helping deliver against recruitment targets

CPV Codes

• 79413000 - Marketing management consultancy services
• 79342000 - Marketing services
• 79340000 - Advertising and marketing services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

The dates included in this notice are estimated dates and are subject to change