Digital Marketing activities in the US, covering Beef, Pork and Dairy

Concepts

• warwickshire
• web search engine providers
• digital marketing activities
• digital marketing
• online marketing strategy gains
• us market
• beef
• pork
• dairy
• british beef

Location

Description

The aim is to increase our brand awareness in the US market by using Digital Marketing to ensure that our online marketing strategy gains better visibility, drives engagement with our target audience (foodservice and high-end retailers), and increase website downloads, video viewing and increase registrations to our events. The aim is to reach a larger audience than could be achieved by our Export team, through traditional methods in the targeted stated of: NY/NJ/PA, California, Illinois, Florida & Texas., and target the prospects who are most likely to buy our British beef & pork and dairy. The contract will be for 1 year initially, with the option 1+1+1 Due to local knowledge and nuances of language being required, it is preferable for the agency to be based in the US or have a commercially based office within the country.

CPV Codes

• 72414000 - Web search engine providers

Indicators

• Contract is suitable for SMEs.

Other Information

Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help. n/a FV Digital Specification.docx