360° BRANDING MARKETING & COMMUNICATION CAMPAIGN FOR UK NETWORK OF FRENCH SCHOOLS

Concepts

• advertising and marketing
• french schools
• uk network of french schools
• ministry for europe & foreign affairs’ agency for french education abroad
• communication campaign
• marketing campaign
• communications agency
• best communications
• common branding
• marketing

Location

LONDON

Description

The purpose of the tendering is to select the best communications and/or advertising agency to create the common branding for French Schools in the UK and to promote such branding over two years to increase enrolment at each school. The UK network of French schools (10 in London / 1 in Bristol / 1 in Aberdeen) wishes to task a Communications agency with designing a 2-year branding, communications and marketing campaign to raise public awareness about its Unique Selling Propositions and recruit more pupils. The Lycée Français Charles de Gaulle de Londres (hereafter “the Lycée” / “the Contracting Authority”) acts as a representative for the network as it is directly managed by the AEFE (Agence pour l’Enseignement Français à l’Étranger - France’s Ministry for Europe & Foreign Affairs’ Agency for French Education Abroad - hereafter “the Agency”).

Total Quantity or Scope

The UK network of French schools (10 in London / 1 in Bristol / 1 in Aberdeen) wishes to task a Communications agency with designing a 2-year branding, communications and marketing campaign to raise public awareness about its Unique Selling Propositions and recruit more pupils. The Lycée Français Charles de Gaulle de Londres (hereafter “the Lycée” / “the Contracting Authority”) acts as a representative for the network as it is directly managed by the AEFE (Agence pour l’Enseignement Français à l’Étranger - France’s Ministry for Europe & Foreign Affairs’ Agency for French Education Abroad - hereafter “the Agency”). Additional information: Please refer to the Tender Documents

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are not available.
• Staff qualifications are relevant.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** Please refer to the Tender Documents NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at https://www.mytenders.co.uk/Search/Search_Switch.aspx?ID=225078. The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.mytenders.co.uk/sitehelp/help_guides.aspx. Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. (MT Ref:225078)