Audience Data and Reporting Services

Concepts

• market research
• bbc
• bbc audiences team
• data enrichment
• data sources
• audiences team use data feeds
• data feeds
• reporting services
• source data
• bbc’s services

Location

United Kingdom:

Description

The BBC Audiences Team are responsible for supporting the business in producing world-class content and services, by bringing the voice of the audiences closer to them and helping the BBC deliver value for all audiences. The contract is for the provision of a subset of audience research data collation, data enrichment, analysis, reporting (including setting up data feeds) across TV and Online. Radio performance is delivered in house or by the industry RAJAR supplier, IPSOS. Reporting on the performance of the BBC’s competitors in the marketplace are required.

Total Quantity or Scope

Reporting mainly includes regular, scheduled reports and also some very limited responses to ad-hoc requests. In addition, the Audiences Team use data feeds to support their knowledge base and their own internal analysis. To meet these requirements data is drawn from a wide range of sources including BARB, surveys and panels, web stats and social metrics. Most of the data sources provide input on a regular basis (real time, daily, weekly, monthly or quarterly), some of them are one-off projects. The Supplier will be required to analyse and use source data for the BBC’s services and its key competitors from the industry sources and bespoke BBC surveys and systems. Reports and processes are automated where possible using tools such as Tableau and Alteryx. The objective is to limit as much manual intervention as possible to ensure the most efficient use of external and internal resource. To help facilitate this the BBC’s data management system (referred to internally as Redshift, SCV or the Data Lake) is able to host some data sources and allows us for directly linking BBC data sources to automated reporting and dashboards. BBC Audiences is using this data management system to improve the way we combine data sources, the way we automate reports and the way we feed into /Audiences, the BBC’s internal audience research portal. We expect that by the time that this Procurement is complete, the BBC will be able to allow third party access to SCV in order to retrieve, enrich and deposit data, under strict Information Security requirements. An essential step in the reporting process is data enrichment. This part of the Service provided by the Supplier adds additional programme level metadata including repeat statuses, identification of series & episode numbers, genre coding and nations and regional opt-out programming. The Supplier is required to provide secondary data enrichment coding and tagging for the BBC and selected competitor content. Not all input to generate the data enrichment can be provided by the BBC. The BBC has also developed its own proprietary measure to reflect content performance across linear and non-linear, which includes all known viewing in the lifetime of a programme. This key metric known as All Screens is generated and delivered by the service via the data processing of multiple data sources. BBC All-Screens data is a dataset created by the BBC that enables comparisons between linear TV viewing (measured by BARB panel data, which is people-based) and iPlayer viewing (measured by online analytics census data, which is browser-based). Complex modelling and detailed deduplication is required to deliver a level playing-field for meaningful analysis. The supplier is expected to work with the ever changing requirements of the business and the industry we operate in. There are continuous reviews of the deliverables to ensure they meet the business needs. Therefore the supplier will be required to flex with the business and provide a solution that allows the deliverables to change as the business needs a change. Our ambition is to continue to review, change and automate where relevant. The role of the supplier is to support the BBC in its strategic objectives and to work with them on identifying more efficient and effective means to deliver audience intelligence into the business. In addition, the supplier will be required to support gradual de-commissioning activities of some of the Services over the full contract term as we continue to explore whether we can bring certain reporting elements in house.

Renewal Options

The initial contract term is for a period of 36 months. The contract may be extended by up to 12 additional months beyond the initial term. The advertised value includes expected costs for any possible extension.

CPV Codes

• 79310000 - Market research services

Indicators

• This is a one-off contract (no recurrence)
• Options are available.
• Renewals are not available.
• Professional qualifications are sought.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** In the case of technology requirements, the BBC may involve its technology partner (Atos IT Solutions and Services Limited) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. However, the final decision as to which is the most economically advantageous (by reference to the award criteria) will be made by the BBC. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document. Please register your interest in this project by taking the following steps: 1 - Register your company on the BravoSolution e-Tendering portal (this is only required once): 1.1 Go to https://bbc.bravosolution.co.uk 1.2 - Click the link on the login page to register. 1.3 Accept the terms and conditions and click 'Continue'. 1.4 - Enter your correct business and user details. 1.5 - Note the username you chose and click 'Save' when complete. 1.6 - You will shortly receive an email with your temporary password. 2 - Express an interest in the tender: 2.1 - Login to the portal with the username/password. 2.2 - Click the 'PQQs/ITTs Open to all Suppliers' link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier). 2.3 - Click on the relevant PQQ/ITT to access the content. 2.4 - Click the 'Express Interest' button at the top of the page. This will move the PQQ/ITT into your 'My PQQs/My ITTs page. (This is a secure area reserved for your projects only. 2.5 - You can now access any attachments by clicking 'Buyer Attachments' in the 'PQQ/ITT Details' box. 3. Responding to the tender: 3.1 - Click 'My Response' under PQQ/ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining). 3.2 - You can now use the 'Messages' function to communicate with the buyer and seek any clarification. 3.3 - Note the deadline for completion, and then follow the onscreen instructions to complete the PQQ/ITT. There may be a mixture of online and offline actions for you to perform (there is detailed online help available). 3.4 You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance, please consult the online help, or contact the Bravo e-Tendering help desk.