Contract for Digital Marketing Services

Concepts

• direct marketing
• digital marketing services
• liverpool
• innovative digital advertising strategy
• marketing staff
• service provision of media buying
• live digital campaigns
• marketing students
• digital presence
• digital agency

Location

North West England: Liverpool

Description

We are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).

Total Quantity or Scope

The University is keen to support student learning by enabling marketing students to gain experience of running and observing live digital campaigns. Students would be supported by academic staff and all media would be supplied. LJMU encourages tender applicants to express if they would consider the service provision of media buying and campaign dashboard access for students, in addition to the provision of 2 annual guest lectures on working in a digital agency. A separate budget would be allocated for this activity in addition to the budget referenced in the tender document. Please register on In-tend to access Tender Documents Additional information: all queries pertaining to this tender must be submitted via In-tend - Correspondence field Please do not make email contact with LJMU

CPV Codes

• 79342100 - Direct marketing services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are not available.
• Financial restrictions apply.
• Professional qualifications are sought.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **