Darlington Missing Market

A Contract Award Notice
by THIRTEEN HOUSING GROUP LIMITED

Source
Contracts Finder
Type
Contract (Services)
Duration
4 month
Value
£33K
Sector
BUSINESS
Published
05 May 2022
Delivery
26 Apr 2022 to 31 Aug 2022
Deadline
22 Apr 2022 17:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Thirteen is seeking to gain insights from three groups of 'missing' potential customer groups defined based on the ACORN classifications (3I, 3J and 4L). It will test existing and new products and services with these groups to inform its product-market strategy. For full strategic insight, STO Consulting has recommended a rounded project that includes secondary and primary research and qualitative and quantitative techniques comprised as follows: • Statistics gathering and analysis. • Secondary (desk) research. • Survey planning and delivery (Door-to-door personal interviewing). • Analysis, interpretation, and reporting. • Strategic options consideration and final recommendations. • Use of the survey to invite opt-in to focus groups for more detailed product concept testing and message and communications testing. This could be done within the existing timeframe or thereafter depending on your preference.

Award Detail

1 Sto Consulting (Newcastle upon Tyne)
  • Value: £33,060

CPV Codes

  • 66000000 - Financial and insurance services

Indicators

  • Contract is suitable for SMEs.

Reference

Domains