QUB/2264/22 International Digital Marketing and Communications Partner for China

Concepts

• advertising and marketing
• international digital marketing and communications partner
• china
• belfast
• queen’s university belfast
• digital marketing
• international digital marketing
• china market
• digital advice
• communications

Location

Belfast

Description

Queen’s University Belfast requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: • Development and implementation of integrated multi-channel digital marketing and content plans in China• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Total Quantity or Scope

Queen’s requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for:

Renewal Options

The contract will be for an inital period of 12 months and subject to satisfactory annual review may be extended by up to a further 48 months.Renewal of the contract will be at the sole discretion of the University The contract will be for an inital period of 12 months and subject to satisfactory annual review may be extended by up to a further 48 months.

CPV Codes

• 79340000 - Advertising and marketing services
• 79530000 - Translation services
• 79342000 - Marketing services

Indicators

• Bids should cover the whole contract.
• This is a recurring contract.
• Options are available.
• Renewals are available.
• Professional qualifications are sought.
• Staff qualifications are relevant.
• Award on basis of price and quality.