AHDB requirements for Social Media activities

Concepts

• ahdb
• kenilworth
• advertising services
• social media activities
• ahdb requirements
• specialist services of a social media agency
• social media activity
• large social campaigns
• ahdb’s flagship consumer marketing campaign
• social media channels

Location

United Kingdom: UK

Description

AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. We are looking for a supplier with experience of running large social campaigns that focus on positively influencing consumer attitudes. We Eat Balanced is AHDB’s flagship consumer marketing campaign, launched as a pilot in January 2021. The We Eat Balanced social media channels were initially launched to host advertising content for this pilot, but due to the successful results, ‘always on’ social media activity has since been activated, as well as further large TV-led advertising campaign bursts. AHDB does have an in-house social media team, however they currently do not have enough capacity to support this workstream in full, hence it has so far been outsourced, but it may be brought back in-house in future. Note: although this brief focuses on We Eat Balanced, there’s potential for AHDB to also need support for its other social media channels in future The contract is initially for a 18 month period with the option to extend for a further 2 periods of 12 months each Budget is estimated at around £250k per annum

Total Quantity or Scope

The aim of the We Eat Balanced activity is to protect long-term positive consumer attitudes towards British red meat (beef, lamb, and pork) and dairy (milk, cheese, and yogurt) – particularly in relation to (human) nutrition, sustainability and (animal) welfare. We aim to share positive stories, correct misperceptions and to positively differentiate British produce (whilst operating within State Aid and other regulatory parameters

Renewal Options

Initial contract is for 18 months with the option to extend by 2 further periods of 12 months each

CPV Codes

• 79341000 - Advertising services
• 79341400 - Advertising campaign services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **