Creative Strategy and Design Agency Services

Concepts

• creative strategy and design agency services
• portsmouth
• advertising and marketing
• creative strategy
• marketing services
• creative design agency
• media agency
• campaign strategy
• creative options
• design agency services

Location

Portsmouth:

Description

We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions.

Total Quantity or Scope

Working with a media agency, we run an always on advertising campaign that covers a range of channels. Whilst the campaign does include some out of home and printed channels, there is a significant focus on digital media, including On Demand, YouTube, social media, search, programmatic, gaming and third party HE websites. Our aim is to create an authentic, meaningful campaign that connects with our target audience, utilising the creative options each channel offers. The first key project will be our undergraduate student recruitment campaign, for 2023 entry. We would be looking to develop a campaign strategy and concepts from the end of February 2022, with implementation to market by the end of April 2022. In addition to this flagship campaign, we also run a number of related campaigns throughout the year. These cover postgraduate, faculty, research and general brand awareness. Full details of the requirements are under the Specification section of the ITT.

Award Detail

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services
• 79342000 - Marketing services

Other Information

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