(NU/1589 – 71) Strategic Narrative – Creative & Content Development

Concepts

• culture and creative arts
• newcastle upon tyne
• business services
• development of our strategic narrative
• creative arts
• creative solutions
• creative services
• compelling narrative
• adobe creative cloud applications
• software development

Location

United Kingdom:

Description

We are seeking to appoint a supplier to support the development of our strategic narrative with a focus on communicating our five thematic strengths. Our vision is to be a world-leading university, advancing knowledge, providing creative solutions and solving global problems. We're world class at many things, but particularly recognised for our expertise in these areas: 1. Ageing and Health 2. Cities and Place 3. Culture and Creative Arts 4. One Planet 5. Data The creative services required will focus on two specific areas: 1. Developing the headline value proposition statements for each strength 2. Develop 1 x 3-minute video for each strength communicating the value proposition through a compelling narrative (Total of 5 videos) a. Engaging with stakeholders to identify the narrative/story for each research strength b. Videos will require end-to-end script writing, filming and editing c. Supply alternate cuts of the videos for use in different placements i. 1:1 ratio social placement (60 second cut) ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds) iii. 16:9 condensed cut (1 – 3 minutes long) d. Supply projects and raw assets for in-house use after completion i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate.

Award Detail

Award Criteria

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 72210000 - Programming services of packaged software products
• 48480000 - Sales, marketing and business intelligence software package
• 48481000 - Sales or marketing software package
• 79413000 - Marketing management consultancy services
• 79342000 - Marketing services
• 72212481 - Sales or marketing software development services
• 72212480 - Sales, marketing and business intelligence software development services

Indicators

• An E-Auction may be used.

Other Information

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