Student Recruitment Marketing - Media Buying and Campaign Services

Concepts

• advertising campaign
• media buying and campaign services
• york
• effective student recruitment advertising campaigns
• international markets
• media buying
• campaign management
• minimum services
• student recruitment marketing
• campaign content

Location

York:

Description

The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below.Media buying / advertising services (domestic and international markets);Campaign management;Account management (including reporting);Media insights and intelligence;Creative design (limited to adapting existing campaign content);Copywriting and proofing;Concept development / positioning;Content and creative development and delivery;Media sales and enquiry service. Potential Providers must be able to offer all of the services above to be eligible for participation. Further details are available in the Invitation to Tender documents.

Total Quantity or Scope

As stated in II.1.4. Additional information: The estimated value is based on the 2 year initial term.

Award Detail

Award Criteria

CPV Codes

• 79341400 - Advertising campaign services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** Please note that the values published are the anticipated spend for the 2 year initial term of the contract. The price evaluation was based upon the bidders submitting pricing against two specific campaigns that are typical of the services required. If the contract extension options are taken up, the spend is envisaged to be 1 - 1.2m (GBP) per additional year.