Brand Development

Concepts

• leeds
• business services
• leeds city centre
• brand development
• new brand positioning
• brand identity
• brand truths
• strategic plan
• anticipated growth
• 18-year-olds

Location

Description

The University has now developed a Strategic Plan 2021-26, designed to future proof the institution for the anticipated growth in 18-year-olds and to broaden the University's offer by investing in new facilities, including the possibility of a new campus in Leeds City Centre, and expanding the academic portfolio. With this in mind, we are now looking to undertake a brand development and positioning exercise. The new brand positioning and specific propositions by sector will need to be ambitious, stretching and highly engaging for the undergraduate and postgraduate market in the UK and internationally. They will also need to be differentiating, authentic and based on brand truths. We see this process being split into 2 distinctive work packages. Lot 1 - Research, Insight and Brand Development Lot 2 Creative Outputs - Brand Identity and Guidelines, Campaign Development Timeframes • Lot 1 - Research, insight, and brand development - Approx. 21 weeks • Lot 2 - Brand development - Approx. 21 weeks • There may be an opportunity to overlay Stage 1 and Stage 2 at approx. 15 weeks depending on supplier arrangements. • Total timeframe: Approx. 36-42 weeks Instruction and accessing the tender documents: The procurement will be conducted exclusively via the university's e-tendering website, where all documentation can be found and downloaded: https://neupc.delta-esourcing.com/members/leeds-trinity-university/ Accessing a Tender Opportunity via the university's e-tendering website: • Once you have created a supplier profile, to respond to an opportunity, click 'Response Manager' or 'View Invites and Responses'. You will then be presented with a list of all opportunities your organisation has previously worked on and be given the option of viewing current invites or entering the access code to begin responding to a new opportunity Note: Opening Date : 04/08/2022 15:00 Closing Date : 07/09/2022 10:00 Access Code : 2FV592J64F

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.