Media Advertising Services

Concepts

• advertising and marketing
• media advertising services
• coventry
• advertising services
• usage of specific media
• marketing services
• unique combination of media
• provision of media advertising services
• media marketing channels
• cu london greenwich

Location

London:

Description

Intention to award a Public contract under Regulation 32(2) (b) (iii) of the Public Contract Regulations 2015 for the provision of Media Advertising Services.

Total Quantity or Scope

To create a one year marketing partnership with The O2 arena allowing CU London Greenwich access to their unique combination of media and marketing channels. To purchase the usage of specific media and marketing channels owned and operated by The O2 with an agreed usage frequency. The media marketing channels will be physically at the venue and visible to visitors and team members and marketing channels that The O2 use to push out messaging such as database emails, press releases or mobile phone push notifications. CU London Greenwich will provide the content and design for use on these channels. The main objectives of the purchase of the channel usage is to create brand awareness and drive student recruitment into CU London Greenwich.

Award Detail

CPV Codes

• 79340000 - Advertising and marketing services
• 79341000 - Advertising services
• 79342000 - Marketing services

Legal Justification

The works, supplies or services can be provided only by a particular economic operator for the following reason: Purchase of supplies or services on particularly advantageous terms The combination of O2 Arena's proximity to CU London Greenwich (approx. 500 metres from the campus) and its media/marketing channel customer reach, provides a uniquely competitive advantage . We do not believe that there is another provider on the North Greenwich Peninsula that can provide this unique combination of channels, that would reach the same number of impressions for the proposed fee and is within close proximity of the CU London Greenwich campus allowing for ease of communication and collaboration.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **