QUB/2292/22 Contract for a Marketing Campaigns Partner for Domestic Markets (UK and Ireland)

A Tender Notice
by QUEEN'S UNIVERSITY BELFAST

Source
Find a Tender
Type
Contract (Services)
Duration
5 year
Value
___
Sector
PROFESSIONAL
Published
12 Aug 2022
Delivery
To 17 Aug 2027 (est.)
Deadline
12 Sep 2022 15:00

Concepts

Location

Northern Ireland:

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

The University has a requirement for a marketing partner to support Strategic Marketing and Communications achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1The agency will be responsible for: • Development and implementation of multi-channel digital marketing campaigns in domestic markets (UK and ROI)• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance. Lot 2The agency will be responsible for: • Planning and buying of out of home and audio campaigns in domestic markets (UK and Ireland). This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying

Lot Division

1 Lot 1 - Contract for a Digital Marketing Campaigns Partner in domestic markets (UK and Ireland)
2 Lot 2 - Contract for an out of home and audio media planning and buying partner in domestic markets

Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 2The agency will be responsible for: … This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying. • Robust reporting and advice on out of home and audio opportunities for the University to inform future planning and buying.

Renewal Options

The Contract will initially be for a period of 12 months, subject to satisfactory annual review, with the option to extend the contract by up to a further 48 months.

CPV Codes

  • 79342000 - Marketing services

Indicators

  • This is a recurring contract.
  • Options are available.
  • Renewals are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

Domains