CWC22085 Digital Advertising - Concession

Concepts

• advertising and marketing
• wolverhampton
• city of wolverhampton council
• digital advertising - concession
• sale of advertising
• outdoor digital screens
• commercial advertising packages
• wolverhampton council
• scope of the contract
• overarching specification

Location

Description

This is a Concession Contract City of Wolverhampton Council (the Council) is seeking to engage a suitably experienced Service Provider to work with the Council to raise revenue through the sale of advertising on large format outdoor digital screens. The scope of the contract is for a fully managed service which includes: • The provision and installation of screens • Seeking out, agreeing, and managing commercial advertising packages • Payment and administration of business rates and planning applications • Managing the supply of power and connections to the screens • Provision for displaying Council messaging • The repair and maintenance of signage and associated equipment • Dismantling and removal of signs as necessary The Council has identified six initial sites across the City which have been divided up into single lots for this tender. There is an overarching specification that covers all six lots; bids are to be made on individual lots. The contract will begin on an agreed commencement date between the Council and the Service Provider and will be in place for an initial period of 10 years, with the option to extend the term for 3 years and a further 2 years beyond that. The Council will work with the Service Provider to negotiate this.

CPV Codes

• 79340000 - Advertising and marketing services

Indicators

• Contract is suitable for SMEs.