Development of Branding for GCRE

Concepts

• gcre
• manchester
• business services
• development of brand
• development of branding
• brand strategy
• initial branding requirements
• brand identity
• branding requirements
• long-term brand strategy

Location

Cardiff and South Wales at a site located on land within the local authorities of Powys and Neath Port Talbot

Description

GCRE is seeking a creative, innovative and ambitious team to lead the development of brand, brand strategy, identity and associated assets.

Total Quantity or Scope

The Global Centre of Rail Excellence will be an infrastructure and rolling stock testing and R&D facility which will create innovation opportunities to complement the testing offering and will offer bespoke Innovation accelerator, rolling stock and infrastructure testing, storage, decommissioning, maintenance and servicing asset to the industry and the wider supply-chain. GCRE is seeking a creative, innovative and ambitious team to lead the development of brand, brand strategy, identity and associated assets. GCRE is a working name adopted to establish the company and promote its concept and vision. It now wishes to develop and evolve the long-term brand strategy in an innovative and strategic manner, building on firm foundations to achieve long-term impact. It wishes to appoint and collaborate with an agency with the expertise, strategic perspective and consultative approach to conceive and develop brand / brand identity based on representative insight. To satisfy the requirements of this contract successfully, the successful supplier will need to provide as a minimum: − a comprehensive, engaging and easy-to-use set of brand standards / guidelines available in print and digital formats. − a comprehensive asset library comprising assets in all suitable format. Further scope detail can be found in Volume 1 of the ITT documentation, freely available via the eTenderWales portal: https://etenderwales.bravosolution.co.uk/ Please refer to project_51144 and ITT_97449 - Development of Branding for GCRE to obtain the tender documentation. The initial piece of work relating to the branding requirements is estimated at GBP100k. The Estimated Total Contract Value in this Contract Notice relates to the initial branding requirements and any other branding and/or marketing requirements that GCRE may request from the supplier from time to time during the contract period.

Renewal Options

Extension of up to a further 12 months (1 + 1) The initial piece of work is regarding the development of branding. However rates provided in the tender submission will also be used for any additional branding and/or marketing requirements requested by GCRE from time to time during the contract period (including any extension).

CPV Codes

• 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
• 79340000 - Advertising and marketing services
• 79342000 - Marketing services
• 79342100 - Direct marketing services
• 79413000 - Marketing management consultancy services

Indicators

• Bids should cover the whole contract.
• Options are available.
• Renewals are available.
• Performance considerations apply.
• Award on basis of price and quality.

Other Information

Tender documents are available via the eTenderWales portal accessible here: https://etenderwales.bravosolution.co.uk/ Please refer to project_51144 and ITT_97449 - Development of Branding for GCRE to obtain the tender documentation. Any queries and responses and circulars that may be issued during the tender period will be communicated exclusively via eTenderWales. Tender documents are available via the eTenderWales portal freely accessible here: https://etenderwales.bravosolution.co.uk/ Please refer to project_51144 and ITT_97449 - Development of Branding for GCRE to obtain the tender documentation. Any queries and responses and circulars that may be issued during the tender period will be communicated exclusively via eTenderWales. All queries and responses will be shared with all tenderers unless the query is deemed confidential or commercially sensitive. Please ensure that any confidential enquiries/clarifications are marked appropriately. The initial piece of work relating to the branding requirements is estimated at GBP100k. The Estimated Total Contract Value in this Contract Notice relates to the initial branding requirements and any other branding and/or marketing requirements that GCRE may request from the supplier from time to time during the contract period. NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=124425 (WA Ref:124425) The buyer considers that this contract is suitable for consortia.