QUB/2264/22 International Digital Marketing and Communications Partner for China

A Contract Award Notice
by QUEEN'S UNIVERSITY BELFAST

Source
Find a Tender
Type
Contract (Services)
Duration
not specified
Value
£820K
Sector
PROFESSIONAL
Published
02 Sep 2022
Delivery
not specified
Deadline
n/a

Concepts

Location

Belfast

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

Queen’s University Belfast requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: • Development and implementation of integrated multi-channel digital marketing and content plans in China• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Total Quantity or Scope

Queen’s requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: • Development and implementation of integrated multi-channel digital marketing and content plans in China• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Award Detail

1 Pingpong Digital (Birmingham)
  • Contract for an International Digital Marketing and Communications Partner for China
  • Reference: 024575-2022-qub/2264/22-1
  • Value: £820,000

Renewal Options

The contract will be for an inital period of 12 months and subject to satisfactory annual review may be extended by up to a further 48 months.

Award Criteria

Technical 70%
price 30%

CPV Codes

  • 79340000 - Advertising and marketing services
  • 79530000 - Translation services
  • 79342000 - Marketing services

Indicators

  • Options are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

Domains