QUB/2264/22 International Digital Marketing and Communications Partner for China
A Contract Award Notice
by QUEEN'S UNIVERSITY BELFAST
- Source
- Find a Tender
- Type
- Contract (Services)
- Duration
- not specified
- Value
- £820K
- Sector
- PROFESSIONAL
- Published
- 02 Sep 2022
- Delivery
- not specified
- Deadline
- n/a
Concepts
Location
Belfast
1 buyer
- Queens University Belfast Belfast
1 supplier
- Pingpong Digital Birmingham
Description
Queen’s University Belfast requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: • Development and implementation of integrated multi-channel digital marketing and content plans in China• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
Total Quantity or Scope
Queen’s requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: • Development and implementation of integrated multi-channel digital marketing and content plans in China• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
Award Detail
1 | Pingpong Digital (Birmingham)
|
Renewal Options
The contract will be for an inital period of 12 months and subject to satisfactory annual review may be extended by up to a further 48 months.
Award Criteria
Technical | 70% |
price | 30% |
CPV Codes
- 79340000 - Advertising and marketing services
- 79530000 - Translation services
- 79342000 - Marketing services
Indicators
- Options are available.
Other Information
** PREVIEW NOTICE, please check Find a Tender for full details. **
Reference
- ocds-h6vhtk-033eb4
- FTS 024575-2022