Meat (Lot One) and Dairy (Lot Two) Consumer Data requirements

AHDB, QMS and HCC need a selection of core and optional data requirements. The Core data requirement “Primary Red Meat” will be utilised by all parties (AHDB, QMS and HCC) the Optional data requirements will be utilised by individual parties depending on budget availability and organisational need. The basic measures required will consist of the following as a minimum: • Value • Volume • Price • Buyers • Volume per buyer Data must be split by retailers. Data must also be grouped by channel including online vs Bricks and Mortar. AHDB, QMS and HCC require non-bardcoded products to be included as part of the data requirement, e.g. meat from butchers. The optional data requirements will consist of: • The addition of processed red meat • The addition of all other red meat products (e.g. added value, ready meals etc) • The addition of a view of poultry and fish “Meat, Fish & Poultry” view • Advanced measures e.g. switching data and promotion data • More granular detail for cuts/products (colour coded as optional in document titled ‘Meat Data requirements’ - desirable data splits are used on more of an ad-hoc basis). • Data split by tiers • Data split by region - England, Scotland and Wales • Data split by demographic e.g., age, social class etc. • Read of meat-free market e.g., meat alternatives, vegan, vegetarian, flexitarian e.g., meat and veg • Read of total grocery and key categories for comparison e.g.ambient goods, fresh fruit & veg, chilled etc • Build in existing segmentation For further information, please review the Lot One specification

Lot Two This is an AHDB requirement only and does not include any other parties. This lot opportunity is for the provision of Dairy Retail Purchase data and insight relating to consumer demand covering Dairy. … The basic measures required will consist of the following as a minimum: • Value • Volume • Price • Household Penetration - portion of total households reached within a geographical area by a product or a service • Purchase Frequency • Purchase Weight Data must be split by retailers. Data must also be grouped by channel including online vs Bricks and Mortar. The optional data requirements will consist of: • More granular detail for products • Advanced measures e.g. switching data and promotion data • Data split by demographic e.g. age, social class etc. • Read of dairy-free market e.g. milk substitutes (almond, oat, etc), cheese alternatives etc. • Read of total grocery e.g.ambient goods, fresh fruit & veg, chilled etc • Monthly and quarterly reports on price of milk, cheddar and cream • Build in existing segmentation