Agency Framework for Media, Creatives and Communications in Sub-Saharan Africa

Concepts

• sub-saharan
• advertising and marketing
• network-based agency
• media planning
• creative development
• africa
• sub-saharan africa
• agency framework
• offline media
• creatives

Location

Description

The purpose is to appoint one network-based agency as its regional supplier in Sub-Saharan Africa which is able provide British Council with centralized, effective & integrated network of marketing support for creative development, media planning and buying, roll out strategies and communications by agencies which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus: 1. Media and creatives strategy and planning to maximise ROI 2. Campaign Strategies 3. Keywords research including competition 4. Customers digital trends 5. Programmatic and retargeting advertising 6. B2B & B2C marketing campaigns 7. All Media Planning 8. All Media Buying 9. Social Media Activation 10. Automated campaigns reporting 11. Offline media (TV, Radio, Press, activations) 12. SEO 13. Event Management

CPV Codes

• 79340000 - Advertising and marketing services
• 79341200 - Advertising management services
• 79341000 - Advertising services
• 79341400 - Advertising campaign services
• 79341100 - Advertising consultancy services

Indicators

• Contract is suitable for SMEs.

Other Information

Further information in terms of scope, requirements as well as geographical reach can be found in the tender pack. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Is a Recurrent Procurement Type? : Yes Additional information on how to apply for this contract https://in-tendhost.co.uk/britishcouncil/aspx/