LinkedIn License for MOD External Vacancies

Concepts

• linkedin
• use of the linkedin platform
• linkedin license
• glasgow
• job search
• vacancies
• linkedin platform
• mod external vacancies
• external candidates
• jobs

Location

Ireland:

Description

Use of the LinkedIn platform for externally advertised vacancies in the MOD

Total Quantity or Scope

Use of the linkedin platform to advertise jobs to external candidates

Award Detail

Award Criteria

CPV Codes

• 79611000 - Job search services

Legal Justification

The justification is as per PCR 2015, Regulation 32(2)(b)(ii) as follows: Until recently, for externally advertised MOD vacancies, Civil Service Jobs was the only website that potential candidates could find out about MOD’s advertised roles. This meant that MOD relied on potential applicants already having an interest in the Civil Service and knowing what sort of opportunities were likely to be available. This made MOD reach extremely narrow as Defence was missing out on large numbers of applicants who did not already have a high awareness of the Civil Service or were interested in a profession but did not know that there were opportunities in MOD. This was negative in terms of the professions, diversity, and social mobility. LinkedIn is a single source provider (there is no alternative supplier offering their services) enabling business areas to showcase prospective candidates what it is like to work for them using a variety of content including adverts/featured content/testimonies before prospective candidates place an application for the advertised role. Recent research has highlighted different outcomes in recruitment for staff with protected characteristics, and whilst activity to address this is multifaceted, enabling MOD to raise the profile of our organisation and the diversity of our workforce will enable us to improve the diversity of our workforce LinkedIn is the only company that provides hiring solutions services to customers within Europe, middle east & Africa. Its hiring and social networking solution is unique and as such, a direct competition process isn’t viable. Other companies like, ‘Facebook’, ‘Bark’, ‘Opportunity’, and ‘Xing’, offer similar social networking platforms but with limited professional reach, unlike LinkedIn. There are clear differences in the services on offer and the scale of reach in terms of target audience. Of these four companies , none have a comparable level of professional and global presence and therefore this would not enable MOD to source quality talent and in turn build and sustain a more diverse workforce. This would detrimentally impact on MOD ability to fill our roles and deliver MOD key objectives. Facebook is the largest social networking platform, ‘Facebook’ has 2,91 billion monthly users, known mostly for personal networking. ‘Bark’, has around 5 million users in comparison to Linkedin’s 800 million. The basic role of this platform is to connect professionals with people who look for their services. ‘Opportunity’ is a platform with nearly 80 million users across 190+ countries. It concentrates on professional matchmaking, users can find new job opportunities and apply for them. Xing is a professional-oriented social networking platform that enables its users to network, share news, and look for job opportunities. Although Xing is well known in Germany (17 million users), Austria (1.6 million users), and Switzerland 1.4 million users), it has limited UK reach. Given the above there are no other value-for-money alternatives to consider which will enable us to promote MOD as an employer, advertis our vacancies and with additional products (recruiter directly reach out to prospective candidates).

Other Information

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