Micro & SME Food and Drink Video Toolkit

Concepts

• hessle
• marketing management
• tscn
• york & north yorkshire
• series of videos
• video toolkit
• drink sector
• food safety
• micro & sme
• video 3- innovation

Location

Description

Procurement Opportunity The Supply Chain Network (TSCN) and partners York & North Yorkshire (YNY) LEP are looking to procure a marketing & communications individual/agency with experience in the Food & Drink sector to develop and promote a series of videos (positioned as a 'video toolkit') that target Micro and SME Food & Drink businesses. This video toolkit will help them win new business by imparting knowledge and expertise, increasing business confidence and ability to successfully access new markets, channels and customers. Script development will need to be a co-ordinated process led by the Marketing Communications agency and include TSCN, YNY LEP and recruited experts. All scripts will need to be approved by TSCN. Video 1- teaser film Video 2- importance of food safety and labelling, Video 3- Innovation (80%), funding (20%) Video 4- Branding and marketing Video 5- successfully deliver a pitch to a retailer. York & North Yorkshire LEP on behalf of The Supply Chain Network will identify and provide a list of experts and businesses to be featured in the videos. Scope of work for procured individual/ organisation: Concept development • Campaign name/ style and how this would be carried through all the assets • Recommendations on optimal time length of each asset • Scripting/ storyboarding for all films as per the recommended approach above. Delivery of campaign • Lead on and undertake all activities in relation to organising, filming and editing the 5 videos. This must include liaison with experts and businesses involved and booking of any venues required. • Create snippets of each film that could be used for social media distribution • Recommend and deliver a communications plan to ensure reach of the campaign is maximised. Response to include: • Name of key deliverer and how the scope of work would be managed • Fully costed proposal • Details of up to date experience especially within the Food and Drink sector, that substantiate you meet the requirements of the opportunity and can deliver a campaign of impact. • Evidence of previous work to demonstrate ability to meet delivery requirements Milestones 1. Tender advertised Wednesday 23 Nov 2022 2. Final submission of queries and questions regarding tender Noon Wednesday 7th Dec 2022 3. Closing date for submissions Noon Monday 12th Dec 2022 4. Scoring of submissions w/c 12th Dec 2022 5. Notification to successful applicants Thursday 15th Dec 2022 6. Inception meetings and agreement of approach w/c 19th Dec 2022 7. Delivery of contract Between Jan 2023 - end March Jan 2023

Award Detail

CPV Codes

• 79413000 - Marketing management consultancy services

Indicators

• Contract is suitable for SMEs.

Other Information

Questions about the specification should be directed to Tracy Blundell via email tracy.blundell@ynylep.com by Noon Wednesday 7th Dec 2022 If you are interested in this opportunity responses should be sent to Tracy Blundell via email tracy.blundell@ynylep.com by close of business Monday 12th Dec 2022 The Supply Chain Network and partners York & North Yorkshire LEP are looking to procure a marketing & communications individual/agency with experience in the Food & Drink sector to develop and promote a series of videos (positioned as a 'video toolkit') that target Micro and SME Food & Drink businesses. Through the video toolkit, the aim is to help them win new business by imparting knowledge and expertise, thus increasing business confidence and ability to successfully access new markets, channels and customers. TSCN Food Drink Procurement Brief 22.11.2022.pdf