Media Buying Services

Concepts

• birmingham
• advertising and marketing
• wmgc
• media buying
• media buying services
• tourism marketing campaigns
• international cultural campaign
• domestic marketing campaign
• domestic and international cultural marketing campaigns
• permanent cultural assets

Location

West Midlands:

Description

Total Quantity or Scope

We are running two tourism marketing campaigns that are currently running until March 2023. 1. A domestic marketing campaign that aims to change perceptions, and drive footfall to our region. 2. An international cultural campaign will deliver a digital marketing campaign for each our key target markets Australia, India, and Canada. The campaign will promote the regions permanent cultural assets, Birmingham 2022 Festival, and raise awareness and interest in the West Midlands as a cultural tourism destination both pre, during, and post-Games. WMGC procured the CCS Framework for Media Buying in December 2021 for both the Domestic and International Cultural Marketing Campaigns and appointed a single supplier to the framework which is valid until 21st May 2022. The framework has been retendered and our incumbent has retained the business as they are the only supplier on the Lot. The framework gives permission to directly call off where requirements are precise without opening to further competition. WMGC is satisfied that the framework route still delivers value for money based on the tendered rates which are still applicable to all contracts which be called off from this framework. Our anticipated spend for this financial year is: Year 2 = £335,000 Domestic Year 2 = 82,000 International Total Year 2 = 417,000

Award Detail

CPV Codes

• 79340000 - Advertising and marketing services

Other Information

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