Museums and Galleries Market Insights Framework

Concepts

• market research
• british museum
• provision of market research services
• intention of the british museum
• albert museum
• natural history museum
• four-year framework agreement
• museums
• group of partner museums
• market research services

Location

London: LONDON

Description

The British Museum is leading a collaborative procurement exercise for the provision of market research services on behalf of a number of publicly funded London based museums and galleries. The work will comprise quantitative research of visitors to each of these organisations and their regional sites, followed by the production and supply of data, analysis and reporting so that data history is consistent, and longer-term trends can be analysed. Data collection will be mainly from face to face interviews with visitors to the participating sites, some sites may choose to use online data collection. From the access to this breadth and depth of sector data, the successful agency would be expected to provide further insight and interpretation. Interested parties will need to demonstrate a track record in providing insightful analysis and reports based on solid understanding of consumer brands including but not limited to cultural/visitor attractions in the heritage sector

Total Quantity or Scope

It is the intention of The British Museum to procure on behalf of a consortium including itself and a group of partner museums and galleries a four-year framework agreement with a single supplier that will be expected to provide market research services covering quantitative audience profiling (demographics, attitudes and behaviours), reporting and benchmarking for the consortium. This will cover regular year-long visitor surveys. Members of the consortium include: The British Museum Tate Gallery (including Tate Liverpool and St. Ives) Victoria and Albert Museum (including Young V&A, V&A Storehouse, and V&A East from 25/26) Natural History Museum (including the Natural History Museum at Tring) National Gallery National Portrait Gallery Imperial War Museums (including IWM North) Museum of London (main site from 26/27, including MoL Docklands) National Army Museum The Horniman Museum and Gardens Wellcome Collection The Wallace Collection The Science Museum Museum of the Home Consortium members require a robust representative overview of the profile, motivations, behaviours and visit outcomes of the visitors to their sites across the financial year. Representative data should be collected via a core method of face-to-face exit surveys conducted throughout the year at each site with the option for some sites to offer online methods if they are able and wish to. All data collection is to be conducted in accordance with best practice principles for market research activities. Members require that data is collected and reported monthly, quarterly and annually, following the standard financial year. The expectation of the members is that they will have access to the collected weighted and cleaned data at the level of respondent and group, as well as regular delivery of summarised excel spreadsheets at the end of each month, quarter and financial year - both by site and relevant benchmarking tables. Beyond the provision of data as outline above, members will require varying levels of written quarterly and annual reporting and in person presentation of findings. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/NZ92N3ZSX6

CPV Codes

• 79310000 - Market research services

Indicators

• This is a recurring contract.
• Renewals are not available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** For more information about this opportunity, please visit the Delta eSourcing portal at: <a href="https://www.delta-esourcing.com/tenders/UK-UK-London:-Market-research-services./NZ92N3ZSX6" target="_blank">https://www.delta-esourcing.com/tenders/UK-UK-London:-Market-research-services./NZ92N3ZSX6 To respond to this opportunity, please click here: <a href="https://www.delta-esourcing.com/respond/NZ92N3ZSX6" target="_blank">https://www.delta-esourcing.com/respond/NZ92N3ZSX6 GO Reference: GO-202319-PRO-21885381