Neath Port Talbot Destination Marketing & Pride of Place Campaign

Concepts

• port talbot
• advertising and marketing
• neath port talbot
• neath port talbot destination marketing
• neath port talbot destination marketing & pride of place campaign
• neath port talbot destination marketing and pride of place
• marketing services
• visitor destination
• change perceptions of neath port talbot
• pride of place campaign

Location

Bridgend and Neath Port Talbot:

Description

See description of procurement

Total Quantity or Scope

The Campaign:- The aims for the Neath Port Talbot Destination Marketing and Pride of Place campaign is to raise the profile of Neath Port Talbot as an alternative year round visitor destination and change perceptions of Neath Port Talbot as a place to live, work and visit. The campaign should be delivered in full and all campaign outputs met by 31st March 2025. Commencement date scheduled for May 2023. There are two distinct elements to the campaign which are summarised below. Destination marketing campaign:- This element of the campaign will utilise the ‘Dramatic Heart of Wales’ destination brand to target overnight ‘short stay’ visitors to the area in order to encourage the growth of the visitor economy. ‘Pride of Place’ marketing campaign :- This element of the campaign will utilise the wider place brand (in particular the Front and Centre brand) to change perceptions of Neath Port Talbot among local Neath Port Talbot residents and residents and investors within the South Wales region. Additional information: NPTCBC has recently secured funding via the UK Shared Prosperity Fund (SPF) to deliver a destination marketing and pride of place campaign targeting visitors to Neath Port Talbot and residents and investors within the region.

CPV Codes

• 79340000 - Advertising and marketing services
• 79342000 - Marketing services
• 79342200 - Promotional services
• 79416000 - Public relations services

Indicators

• This is a one-off contract (no recurrence)
• Renewals are not available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** Suppliers’ Instructions ‘How to Express Interest in this ITT’: 1. Register your company on the etenderwales portal (this is required only once. However if your details have changed since you registered you will need to up-date them). - Browse to the eSourcing Portal: www.etenderwales.bravosolution.co.uk - Click the ‘Suppliers register here’ link. - Complete the ‘Organisation Details’ and ‘User Details’ sections. - Note the username you choose and click ‘save’ when complete. - You will shortly receive and email with your unique password (please keep this secure). - Agree to the terms and conditions and click ‘continue’. 2. Express an interest in the ITT. - Login to the portal with the username / password. - Click the ‘ITT Open to all Suppliers’ link. - Alternatively, search for the relevant ITT (itt_100594). - Click on the relevant ITT to access the content. - Click the ‘Express Interest’ button on the right-hand side of the screen. - This will move the ITT into your ‘My ITT pages’. (This is a secure area reserved for your projects only.) - Click on the ITT code, you can now access any attachments by selecting ‘Buyer Attachments’. 3. Responding to the ITT. - You can now choose to ‘Respond’ or ‘Decline to Respond’ (please give a reason if declining). - Note the ‘Closing Date’, and then follow the onscreen instructions to complete the ITT. - There is help available Monday – Friday (8am – 6pm) on: help@bravosolution.co.uk or by telephone on 0800 368 485. NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128356 (WA Ref:128356) The buyer considers that this contract is suitable for consortia.