Provision of Marketing Analytical Services

A Tender Notice
by FIRST MTR SOUTH WESTERN TRAINS LIMITED

Source
Find a Tender
Type
Contract (Services)
Duration
35.5 month
Value
£0-£2M
Sector
PROFESSIONAL
Published
28 Feb 2023
Delivery
To 15 Mar 2026 (est.)
Deadline
31 Mar 2023 15:00

Concepts

Location

London:

Geochart for 1 buyers and 0 suppliers

1 buyer

Description

The SWR Marketing department have two main components for this tender. There is CPD and CRM which both have the own requirement. This tender is also looking to future proof our requirement and will contain an element of innovation. SWR's main objective with this tender is to contract with a successful Supplier, covering all Services in this document and acting as our Marketing and Analytical service provider. The Services provided will encapsulate analytical, data and media support services • Data - Provision of 3rd party data source to compliantly increase reach. • Analysis - Supporting the build of user cases. • Strategy - CRM and Media strategy support to identify key opportunities across both digital and direct ecosystems. SWR is currently in contract with a provider for these Services, which are due to expire 30 September 2023. The table in section 7 below outlines our projected timescales from tender, award and contract implementation. The Supplier will need to take into consideration these timescales when submitting their tender submission. The awarded contract will be for three (3) years plus the option to renew yearly for a further two years. The proposed contract with be our Goods & Services Agreement with amended clauses.

Total Quantity or Scope

The Services provided will encapsulate analytical, data and media support services

Renewal Options

There will be a built in 12 month extension for 2 consecutive years

CPV Codes

  • 79342000 - Marketing services
  • 72313000 - Data capture services

Indicators

  • Variant bids may be considered.
  • This is a one-off contract (no recurrence)
  • Options are available.
  • Renewals are not available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. **

Reference

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