TFL 96033 - TfL Brand Licensing & Development

Concepts

• tfl
• advertising and marketing
• tfl 96033 - tfl brand licensing
• tfl brand licensing & development
• tfl's brand licensing programme
• commercialisation of the tfl brand
• development contract
• tfl's current licensing programme
• london brand
• brand story

Location

London:

Description

This is a concession contract. Therefore actual revenue is not known until contract years have concluded and actual revenue is known. Therefore the value is an estimate which is why there is a range from £7,875,562 to £15,000,000. Transport for London has awarded this contract for an Agency to manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its intellectual property across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively). The agency appointed will build on TfL's current licensing programme to keep our current momentum building. TfL is 'the London Brand' and the agency will continue to push this brand story into further product categories and consumer markets.

Total Quantity or Scope

This is for the delivery of Transport Trading Limited's Brand Licensing and Development contract. IMG will manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its Intellectual Property (IP) across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively). The procurement process was conducted to appoint a single agency to manage and develop the TfL Licensing programme. A procedure applicable to the open procedure took place. Whereby any supplier/agency could bid for the opportunity. The top 3 suppliers from ITT stage were invited to a presentation stage. The conclusion of the procurement identified a preferred supplier who the contract has been awarded too. Additional information: The ITT stage was weighted Technical 70% and Commercial 30%. Stage 2 was weighted the following: Technical from ITT stage carried through and weighted to 25%, ITT commercial carried through and weighted to 40% for stage 2 and presentation stage weighted 35%.

Award Detail

Renewal Options

The contract was awarded for an initial 3 year term with the option to extend for a further 2 years on a yearly basis. 3 years +1 year+1 year. Maximum duration of 5 years.

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services
• 79413000 - Marketing management consultancy services
• 79342000 - Marketing services
• 79342200 - Promotional services

Indicators

• Options are available.

Other Information

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