Data analysis and consumer insights: assessing barriers and opportunities for the production and consumption of domestic and organic food and drink - Phase 2

Concepts

• market research
• defra
• data analysis
• consumer insights
• uk consumers
• uk food production data
• consumer
• productivity
• consumption
• consumers

Location

Description

Defra's vision is to make our air purer, our water cleaner, our land greener and our food more sustainable. As part of this vision Defra aims to increase the sustainability, productivity and resilience of the agriculture, fishing, food and drink sectors, enhance biosecurity at the border and raise animal welfare standards. To deliver these aims, Defra requires a clear understanding of what is important to UK consumers when purchasing food and drink and to what extent market forces acting across the agri-food supply chain determine consumer purchasing behaviours. This project will review UK food production data and consumer purchasing to develop the evidence base on the extent to which consumers are purchasing food with the following attributes (referred to as 'these attributes' in the rest of this document) across different product categories: - Domestically produced food - Organic food

Award Detail

CPV Codes

• 79310000 - Market research services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

n/a Project_35783_Data analysis and consumer insights_Lot_Phase 2_Conditions of Contract - NP - Research and Development _Redacted.pdf