MCA Sponsorship - Float to Live Campaign 23/24

A Contract Award Notice
by MCA - MARITIME AND COASTGUARD AGENCY

Source
Contracts Finder
Type
Contract (Services)
Duration
1 year
Value
£48K
Sector
PROFESSIONAL
Published
31 Mar 2023
Delivery
03 Apr 2023 to 02 Apr 2024
Deadline
30 Mar 2023 16:00

Concepts

Location

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

The Royal National Lifeboat Institution (RNLI) runs a major beach and safety campaign, Float to Live every summer but will be unable to fund paid media this year due to the economic downturn. Float to Live provides people simple safety advice to help them survive if they fall into water. The campaign is designed to tackle the final stage of the drowning chain, attempting to teach someone a skill that could save their life in a life-threatening scenario. The campaign also promotes the crucial message about calling 999 for the His Majestys Coastguard (HMG) in an emergency at the coast. MCA is to provide sponsorship for the RNLI to fund elements of paid media for a limited, but targeted Float to Live campaign. RNLI will provide creatives that can be produced inhouse and will continue with low cost/no cost activities, supported by HMG.

Award Detail

1 Royal National Lifeboat Institution (Poole)
  • Value: £47,500

CPV Codes

  • 79342000 - Marketing services

Indicators

  • Contract is suitable for VCOs.

Reference

Domains