Makinson Arcade Marketing, PR & Events

Concepts

• advertising and marketing
• makinson arcade marketing
• makinson arcade
• wigan
• marketing management
• social media - management of makinson accounts
• event management
• traditional victorian arcade
• wigan council marketing
• marketing contractor

Location

Description

Makinson Arcade is a traditional Victorian arcade with multiple independent traders under the ownership and management of the local authority. The council seeks to appoint a marketing contractor to undertake all marketing, PR and event management and delivery. The council expects to have a single point of contact with overall responsibility for the delivery of the full campaign, but it can be undertaken through a conglomerate of smaller specialist providers coordinated by the appointed provider (within the total contract cost). Areas of responsibility include: • Communication with tenants through online meetings / face-to-face / group discussions • Managing events/activities through delivery partners / hands-on attendance • Website - migrate, host & maintain • Social Media - management of Makinson accounts • Public Relations / Press / Media • Proposals for Events & Seasonal Activities • Graphic Design production • Reporting on website and social media activity • Reviewing event (expenditure) success/failure • Reviewing Makinson PR exposure Expected to work closely with: • Makinson Management • Wigan Council Marketing & Campaigns Team & Collaborate with: • Makinson Tenants • Wigan Markets • Grand Arcade

Award Detail

CPV Codes

• 79340000 - Advertising and marketing services
• 79413000 - Marketing management consultancy services
• 79416100 - Public relations management services
• 79952000 - Event services

Indicators

• Contract is suitable for SMEs.