Strategic Brand Development and Guardianship

Concepts

• pontypridd
• marketing services
• welsh government
• multimodal brand
• brand
• brand management
• strategic brand development
• brand identity
• brand strategy
• brand’s status

Location

United Kingdom:

Description

The Welsh Government has declared a climate change emergency and we’re here to change the way Wales travels. We want to inspire people to think differently about the way they travel and for walking, wheeling, cycling, and travelling by public transport to be their preferred choice. We have already made a big impact on many people’s lives, and this will continue as we develop a sustainable, integrated transport network across Wales. Our aim is to increase the number of journeys by active travel or public transport by 40% by 2040. This is the target set in the Welsh Government’s strategy for the future of transport in Wales - Llwybr Newydd: the Wales Transport Strategy 2021. We know what we need to achieve, and we have a clear mission, vision, and values. We also know that changing the way we travel isn’t about one big statement. It’s about us all making changes, big and small, in the coming years. Our brand helps us to bring our ambitions to life. We aim to encourage people to trust and believe in us and to commit to changing their behaviour, travelling more sustainably, and doing their bit for all our futures. We’re implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role as the transformation grows. We’re building a bilingual, customer-focused, and multimodal brand that’s trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life. We also want our brand to continue to be a respected member of the Cymru Wales nation brand family. This contract will help us develop and deliver our brand strategy and build our brand over the long-term to elevate our brand’s status and increase engagement with our key audiences.

Total Quantity or Scope

We are looking to appoint a partner to help us build our brand and deliver the requirements of this contract with the following key areas of focus, but not limited to:  Strategic brand development and creative direction  Brand management and guardianship  Brand identity and standards  Research and insight  Specialist expertise

Award Detail

Renewal Options

Option to extend for up to two periods of 12 months each.

Award Criteria

CPV Codes

• 79342000 - Marketing services
• 79413000 - Marketing management consultancy services

Indicators

• Options are available.

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** Tender documents will be available via eTenderWales at: https://etenderwales.bravosolution.co.uk/ Please refer to project_51862 and ITT_99369 - Strategic Brand Development and Guardianship to obtain the tender documentation. Any tenderer queries and responses and any circulars that may be issued during the tender period are to be communicated exclusively via the eTenderWales portal only. All responses will be shared with all tenderers unless the query is deemed confidential or commercially sensitive. (WA Ref:130970)