In-Market Representation

• Value: £121K

Successful outcomes will require the appointed delivery partner to:• Act as an agent of the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company’s business development team.• Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for Business & Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).• Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.• Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.• Support the WMGC sector and International Markets teams to secure well-qualified delegations of companies and key intermediaries, including engagement with the sector leads to plan the visit. •Using proprietary and publicly available data the successful applicant will identify companies to land in the West Midlands. The successful applicant will also identify and engage key intermediaries and multipliers to build the West Midlands profile; this would include Department for Business & Trade (DBT), DBT-equivalent organisations (federal, state government offices) and sector associations• Overall objective for the successful applicant is to generate 60 prospects and 30 active projects over the contract period. • There is a Performance Related Pay (PRP) element to this contract, the additional objectives that would unlock PRP for Lot 1 would be to source 4 qualified sector-focused delegations, land 10 investment wins, and create 150 jobs. PRP payments will be split over years 1 and 2 and not all available in a single year.

• Value: £67K

Successful outcomes will require the appointed delivery partner to:• Act as an agent of the West Midlands Growth Company in market, presenting itself to key stakeholders and prospective investors as a direct extension of the Growth Company’s business development team.• Cultivate and manage relationships with key stakeholders on behalf of the West Midlands Growth Company (to include notably Department for Business & Trade posts, national and state trade and investment bodies in host countries, Relevant sector bodies and trade associations and senior operational personnel from relevant partner city authorities).• Provide regular cultural & market insights and actionable intelligence to steer West Midlands Growth Company strategy and delivery plans.• Where required, support with the delivery of a number of in-market promotional events, including event organisation, audience generation and audience follow-up.• Support the WMGC sector and International Markets teams to secure well-qualified delegations of companies and key intermediaries, including engagement with the sector leads to plan the visit. • Using proprietary and publicly available data the successful applicant will identify companies to land in the West Midlands. The successful applicant will also identify and engage key intermediaries and multipliers to build the West Midlands profile; this would include The Department for Business & Trade (DBT), DBT-equivalent organisations (federal, state government offices) and sector associations.• Overall objective for the successful applicant is to generate 60 prospects and 30 active projects over the contract period. • Additional objectives that would unlock PRP for Lot 2 would be to source 2 qualified sector-focused delegations, land 5 investment wins, and create 75 jobs.