DHSC Email Marketing System Re-Procurement Market Engagement

Concepts

• e-mail system
• dhsc
• department of health and social care
• email marketing platform
• dhsc email marketing system
• advertising and marketing
• interactive email marketing
• sales or marketing
• re-procurement market engagement
• system

Location

Description

The Department of Health and Social Care (DHSC) requires an email marketing platform that will be used across the organisation to deliver customised, accessible, and interactive email marketing. This platform should enable internal and external stakeholders to engage with e-marketing communications delivered by the tool. We are looking for a system that offers: - straight forward user interface to allow colleagues across the department to create bespoke, accessible e-communications - segmented campaign lists to ensure we are always GDPR compliant - user designated logins that have multi-factor authentication - UK-based hosting in the cloud (however EU-hosting would be considered) that is fully DPA compliant - the ability to authenticate and verify our domain(s) - the ability to gain real-time metrics and reporting upon request - great customer support that can answer our questions and provide technical support responsively How the service is or will be used by the Department

CPV Codes

• 48811000 - E-mail system
• 79340000 - Advertising and marketing services
• 48481000 - Sales or marketing software package

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.

Other Information

DHSC currently has circa 10 monthly campaigns which have a combined total of 200,000 to 250,000 sent emails. Audiences include internal stakeholders as well as external stakeholders where DHSC needs to communicate policy or governance changes, alongside general communication to staff across the department. The email marketing tool needs to flex according to the department's objectives and monthly workload. Running this information gaining exercise will allow us to better understand the email marketing platforms currently available on the market. DHSC would like to better understand the range of tools and functionality on offer from email marketing systems and how they can be used to deliver optimised and accessible e-communications. An RFI document can be found at the link below: https://atamis-1928.cloudforce.com/sfc/p/0O000000rwim/a/8d000001RVZy/tVVZEhozSQH... DHSC Email marketing RFI DHSC Email marketing RFI.docx