Audience Analysis

Concepts

• market research
• media nations report
• analysis of rajar radio audience data
• analysis
• audience analysis
• octagon software
• understanding of the radio sector
• average weekly listening hours
• forefront of developments
• octagon

Location

Description

Re-subscription to Octagon software to enable analysis of RAJAR radio audience data. Octagon allows us to analyse listener behaviour such as average weekly listening hours, average weekly reach to stations and share of listening to particular stations. This data is used to inform our understanding of the radio sector, to ensure that we stay at the forefront of developments in the sector we regulate and analysis is published in radio sector reports such as the Media Nations Report.

Award Detail

CPV Codes

• 79310000 - Market research services

Indicators

• Contract is suitable for SMEs.
• Contract is suitable for VCOs.