Communications Planning

Concepts

• needs - creating channel plans
• advertising and marketing
• visitbritain
• communications strategies
• communications
• ccs framework campaign solutions
• global solution
• uk.this
• markets
• proposed contract

Location

United Kingdom: National

Description

VisitBritain sought to procure a Communications Planning supplier to provide a global solution to our Comms Planning needs - creating channel plans and communications strategies for all markets, domestically and in the UK.This was conducted as a further competition from CCS Framework Campaign Solutions 2 (RM6125).The proposed contract will be for an initial period of two years with the option to extend for 2 x 12 month periods, so a potential total of 4 years.

Total Quantity or Scope

VisitBritain sought to procure a Communications Planning supplier to provide a global solution to our Comms Planning needs - creating channel plans and communications strategies for all markets, domestically and in the UK.This was conducted as a further competition from CCS Framework Campaign Solutions 2 (RM6125).

Award Detail

Award Criteria

CPV Codes

• 79340000 - Advertising and marketing services

Legal Justification

This requirement was procured via a further competition using Crown Commercial Services RM6125 Campaign Solutions 2, Lot 2 Media Strategy & Planning. Following the evaluation of tenders received the contract was awarded to the highest scoring supplier against the tender evaluation criteria and weightings.

Other Information

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