ID 4891033 - DAERA - LMCNI - Information Campaign for NIFQA Beef and Lamb

A Contract Award Notice
by LIVESTOCK AND MEAT COMISSION FOR NORTHERN IRELAND

Source
Find a Tender
Type
Contract (Services)
Duration
not specified
Value
£1M
Sector
PROFESSIONAL
Published
07 Nov 2023
Delivery
not specified
Deadline
n/a

Concepts

Location

Northern Ireland:

Geochart for 1 buyers and 1 suppliers

1 buyer

1 supplier

Description

The Livestock and Meat Commission for Northern Ireland (LMC), wishes to appoint an advertising agency to provide market information services to promote Northern Ireland Farm Quality Assured (NIFQA) beef and lamb in the domestic market. Based on research data outlined in this report, LMC believe that a media neutral market information campaign partnered with accompanying supportive creative materials is a worthwhile value for money activity to support the achievement of LMC strategic aims and objectives. This specification sets out the reasons for this and provides the relevant datasets in support of LMC’s strategic objectives.

Award Detail

1 Genesis Advertising (Belfast)
  • Contract
  • Reference: 032952-2023-1-1
  • Value: £1,000,000

Award Criteria

AC1 - Strategic Solution for new LMC Strategic Market Information Campaign 17.6
AC2 - Media Strategy, Rationale and Media Plan LMC Strategic Market Information Campaign for Financial Year 2023/24 13.6
AC3 - Proposals for Tracking Research and Evaluation for the existing LMC Strategic Market Information Campaign 3.2
AC4 - Creative Proposal for the LMC Strategic Market Information Campaign 20.8
AC5 - Campaign and Media Evaluation Scenario 2.4
AC6 - Key Personnel Experience 3.2
AC7 - Social Value 10.4
AC8 - Contract Management 2.4
AC9 - User Experience | User Interface | Usability | Accessibility 6.4
Ac10 - Total Campaign Delivery Cost 10
AC11 - Average Hourly Rate 10

CPV Codes

  • 79341000 - Advertising services
  • 79341400 - Advertising campaign services
  • 79340000 - Advertising and marketing services
  • 79341200 - Advertising management services

Other Information

** PREVIEW NOTICE, please check Find a Tender for full details. ** Contract monitoring: the successful contractor’s performance on the contract will be regularly monitored. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in construction and procurement delivery (CPD) for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, this may be considered grounds for termination of the contract at your expense as provided for in the Conditions of Contract. In lieu of termination, CPD may issue a Notice of Written Warning or a Notice of Unsatisfactory Performance. A supplier in receipt of multiple Notices of Written Warning or a Notice of Unsatisfactory Performance may, in accordance with The Public Contracts Regulations 2015 (as amended), be excluded from future public procurement competitions for a period of. up to three years.

Reference

Domains