Tender for the Provision of Media Buying & Paid Social Media Services

Concepts

• caerfyrddin
• advertising and marketing
• social media campaigns
• media campaigns
• social media services
• media buying
• the following services
• the provision of media buying & paid social media services
• social
• media

Location

Caerfyrddin

Description

S4C is seeking through this tender process to enter into one or more contract(s) for the supply of the following services. Tenders are invited for individual lots (contracts) or for a combination of lots (packages) as set out below. Lot 1: Advising, planning, booking and reviewing media campaigns to promote S4C content and services Lot 2: Advising, planning, booking and reviewing paid social media campaigns to promote S4C content and services

CPV Codes

• 79340000 - Advertising and marketing services

Other Information

Q&A Clarification / Egluro ymateb i gwestiwn To clarify the answer given to the following question: c. Is there’s anything preventing an agency submitting in both Lots using the total budget allocation in both Lots under separate submissions? Please take the following as the correct answer: The total guide budget allocated in the brief is the total for the whole campaign. For the purpose of this tender process, if the agency is submitting for one Lot only, it would be expected to use its expertise to determine how much of the budget it should allocate towards that particular Lot. In reality, the agency would be expected to work with the other successful tenderer to decide how the total budget would be allocated between the media channels. I egluro yr ateb i'r cwestiwn canlynol: c. A oes unrhyw beth yn atal asiantaeth rhag cyflwyno yn y ddau Lot gan ddefnyddio cyfanswm y dyraniad cyllideb yn y ddau Lot o dan gyflwyniadau ar wahân? Cymerwch y canlynol fel yr ateb cywir: Cyfanswm y cyllideb a ddyrannwyd yn y briff yw cyfanswm yr ymgyrch gyfan. At ddibenion y broses dendro hon, os yw'r asiantaeth yn cyflwyno am un Lot yn unig, byddai disgwyl iddo ddefnyddio ei harbenigedd i benderfynu faint o'r gyllideb y dylai ei dyrannu tuag at y Lot penodol hwnnw. Mewn gwirionedd, byddai disgwyl i'r asiantaeth weithio gyda'r tendrwr llwyddiannus arall i benderfynu sut y byddai cyfanswm y gyllideb yn cael ei dyrannu rhwng sianeli'r cyfryngau.