Managed Service Provider (MSP) - Ad Publishing

Concepts

• advertising and marketing
• managed service provider
• google certified publishing partner
• service excellence
• ad publishing
• house campaign management
• a google certified publishing partner
• provided
• management
• manager

Location

LONDON

Description

RDG seeks a Managed Service Provider (MSP) to enhance online advertising and achieve £7 million in annual revenue growth over three years. RDG is a leading player in the UK railway industry, with high-traffic websites and apps. The MSP should be a Google Certified Publishing Partner, offer a header bidding solution, provide live reporting, and ensure GDPR compliance. This partnership aims to streamline operations and drive innovation, with an initial 3-year contract starting in March 2024.

Total Quantity or Scope

Rail Delivery Group (RDG) is a membership body representing interests of train operating companies in the United Kingdom. RDG intends to secure a Managed Service Provider (MSP) capable of delivering a comprehensive range of services including but is not limited to: 1. Google Certification and Expertise • Google Certified Publishing Partner (GCPP) • Google Multiple Customer Management (MCM) 2. In-House Campaign Management • Access to Google AdManager360 via 'Teams' 3. Advertising Solutions • Header Bidding for Web & Apps • In-Depth Live Reporting Dashboard 4. Account Management • Dedicated GMT Time Zone Account Manager • Commercial and Technical Support for GMT • Growth and Optimization 5. Identifying Opportunities • Technological Issue Resolution 6. Compliance and Performance • GDPR, CPRA, and CCPA Compliance • Service Excellence and KPI Measurement

Renewal Options

The option to extend will be for up to a further 2 years, either as whole or as increments of no less than six months

CPV Codes

• 79340000 - Advertising and marketing services
• 79300000 - Market and economic research; polling and statistics

Indicators

• Bids should cover the whole contract.
• Renewals are available.
• Performance considerations apply.
• Staff qualifications are relevant.
• Award on basis of price and quality.

Other Information

The tender will be issued by RDG's tendering system - Wax Digital. Access will be provided to bidders so they can access the tender documentation. If you are interested in responding to this notice, please do so via the link below: https://procurement.raildeliverygroup.com/