To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase

Concepts

• direct marketing
• coventry
• fixture promotion
• consumer point
• ahdb consumer marketing campaigns
• key consumer messages
• also positive messaging trials
• the wider consumer marketing campaign(s
• marketing
• campaigns

Location

Description

Award contract - campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically areas that AHDB have been purchased: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. These exemptions cover activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase

Award Detail

CPV Codes

• 79342100 - Direct marketing services