On-track label trialling trial

Concepts

• market research
• coventry
• labelling research
• track label
• track
• trial
• label
• labelling
• trialling
• red meat

Location

Description

To work with the key decision makers at retailers and processors to influence and implement the results on the meat aisle and meat labelling research in store. To showcase the impact which implementing our recommendations could have on red meat (beef, lamb, pork) basket size, shopper behaviour and consumer perceptions of red meat. This project was bought about by extreme urgency from the business and therefore there was not enough time to go out to tender.

Award Detail

CPV Codes

• 79310000 - Market research services

Indicators

• Contract is suitable for SMEs.

Other Information

Redacted contract attached. This was all bought about by extreme urgency within the business. Phase 2 will only be taken up if Phase 1 is successful. Redacted contract.pdf